5 Common SEO Mistakes Jewelry Businesses Should Avoid

December 20, 2022

By

ITJ Group

seo for jewelry businesses, 5 mistakes to avoid

Wondering why your focused keywords aren't bringing in traffic? Not sure why your jewelry website never appears among the top search results? If so, this might be the right place for you and your jewelry business!

Google's ranking algorithm considers more than 200 factors when ranking websites. But understandably, some factors, like website speed and keyword optimization, carry more weight and importance than the rest. 

Search Engine Optimization, or simply SEO, is one of the most effective marketing techniques for increasing your site's organic traffic by elevating its visibility on Search Engine Result Pages (SERPs).

Although there are ample articles on tips for strategizing your SEO, we have even written some ourselves, such as SEO For Jewelers: 7 Steps for Local SEO, minimizing the most commonly made mistakes is also an important thing to be aware of.

With that in mind, let's take a look at the 5 most frequent SEO mistakes that jewelers should not overlook.

website speed, time is money

1. Ignoring Your Website’s Speed

Google most often favors websites that are faster to load. So to help your web page appear among the first few searches, you really have to pay attention to its speed. 

Google Page Speed Insights is a helpful and free tool used for checking your website's speed. This tool summarizes your website’s problem areas, as well as the areas where there is room for improvement. 

Effective image optimization is often an area that you can focus on for a quick result. Many jewelry websites, in particular, include a high quantity of large graphics and technical designs that take a lot of time to load. So, you will want to consider replacing PNG and JPEG image files with WEBP file types, due to WEBP being considered SEO friendly for having retaining comparable image quality while boasting smaller file sizes. 

We also suggest that you carefully inspect your active plugins if you are using WordPress. More often than not, these plugins are a leading cause in what is reducing the speed of your website. Therefore, you should carefully consider each  plugin and whether or not the functionality of the plugin is worth the speed reduction.

If you are using WordPress, it would be worth looking into using Webflow instead. There are a ton of reasons for why you should switch, which we talk about and cover in another blog, Why We Use Webflow over WordPress.

seo for jewelers, jewelers seo, seo for jewelry websites, long-tail keywords

2. Using Ineffective Keywords

Optimizing your content with the appropriate keywords often ensures that your website will rank higher in SERPs. However, using generic keywords may not give the desired result that you are looking for. Oftentimes, those high-volume generic keywords are highly competitive and extremely difficult to actually rank for. So instead, you will want to think of more refined and specific searches that are related to the generic keywords that you wish to rank for. 

You may, for example, consider including the address of your company, the city, state, or country that you are in, to try and rank locally for the keyword, rather than globally. 

Another way to boost the effectiveness of your chosen keyword even further will consist of  surrounding it with long-tail keywords. Long-Tail keywords are phrases made up of 3-5 words, which usually end up being very specific. You can find relevant long-tail keywords related to the keyword you wish to go for in the “Related searches” section of SERPs.

It was even recently shown that for SERP positions 2-5, long tail keywords outranked generic search keywords by 3% to 6%. And that is just one of the helpful facts that you will find in our blog, SEO For Jewelers: SEO Trends to Know For 2023.

meta descriptions, keywords

3. Not Putting Enough Emphasis on Meta Description

When searching for anything on Google, along with the page title, the page’s meta description is one of the first things that gets shown to your customers. As such, you should ensure that the meta description of every page on your website is optimized correctly.

We suggest that you include the keywords you are aiming for in both the page’s title and meta description, for every page on your website. 

Doing so will help your website to rank higher, improve your webpage's visibility, and allow potential customers to get a glimpse as to why your website is better suited to their needs than another one on the search results page. In turn, this directly affects your click-through rate (CTR). 

Your jewelry business’s website will witness more traffic, having convinced customers of its authenticity, genuineness, and usefulness.

mobile seo

4. Not Optimizing Website for Mobile Devices

Google shifted to a mobile-first indexing approach in 2019, hence, it prefers websites that are responsive and perform well on mobile devices. As such, your ranking will be highly negatively affected if your website works beautifully on a desktop but struggles and is clunky on mobile devices. 

Mobile-friendliness being one of the most crucial things that you want to make sure you get right. By 2025, it is estimated that around 75% of people will access the internet solely through mobile devices.

Using Google's free mobile-friendly test can help you determine if your website is mobile-friendly. While testing out and navigating your website on mobile devices, you should ask yourself four fundamental questions: 

  • Does everything function correctly? 
  • Is website easy to use and intuitive? 
  • Does everything show up and display correctly?
  • Do the pages load relatively quickly, creating a seamless experience?

If the answer to all these questions is a yes, rest assured that your website is on the right track, both in terms of SEO ranking and overall customer satisfaction. 

If you are interested in more mobile specific SEO tips, you should check out our blog, 5 Ways to Improve Mobile SEO For Jewelry Websites in 2023.

target audience, your customers

5. Forgetting Your Audience

The best course of action that you can take is often one that gets talked about the least. While you can make a website with pixel perfect SEO, the reality of it all is that Google is not your target audience. Google will not be the one shopping on your jewelry website and providing you with sales. And so if you go about everything with only Google, SEO, and ranking in the forefront of your mind, you are forgetting about the most important thing: your customers.

Customers are the most important aspect of your business, and you should keep them in mind during every stage of the process. 

At the end of the day, your customers are the ones who will be using your website and buying your products. So, don’t let that consideration get lost in the intricacies of SEO and ranking.

happy holidays, wrapping up seo for jewelers

Wrapping Up

SEO is labor-intensive and a time consuming affair. But, if you put in the effort consistently and give it time, you will definitely be able to reach success. Avoiding the errors that we have discussed here, and utilizing some of the tips that we cover in our other blogs is a great way to start.

You can reach out to us for a free SEO audit, where analyze the SEO performance of your site, and identify problem areas, and provide solution suggestions. 

With our specialization in SEO for jewelry businesses and focus on customer satisfaction, our team of passionate, expert individuals are ready to help you and your jewelry business reach your full potential.

Social Media Marketing for Jewelers: Top 8 Key Takeaways for 2023

January 17, 2023

by

ITJ Group

This growing influence of social media is a great opportunity for all jewelry businesses and marketers as they can now target more prospects using social media as a tool. Though it may sound simple, the process demands extensive effort in the right direction to yield the desired results for your jewelry business.

Read article

17

Jan

2023

SEO for Jewelers: 8 Ways to Get a Google Featured Snippet

December 15, 2022

by

ITJ Group

Having your content as a featured snippet can dramatically boost your traffic due to it being the first, and often the only, thing that users will click on. Although the importance of featured snippets is not a secret, very few jewelry businesses actually implement them. And while getting snippets is not easy, but it can be achieved with certain strategies. So, utilize the tips in this guide to take control of featured snippets, establish yourself as a formidable competitor in your field, and increase your jewelry business's organic traffic and brand recognition.

Read article

15

Dec

2022

SEO for Jewelers: SEO Trends to Know for 2023

December 13, 2022

by

Kat @ ITJ Group

The internet is constantly evolving, and staying up to date on SEO trends for 2023 is crucial for any online jewelry business. You will gain more leads if you conduct business online in some format, whether through an online store or on social media. Knowing the current state of the SEO market, we can determine the trends you should focus on and follow. So, here are the top 10 Jewelry SEO trends of 2023 that you should include in your jewelry business's marketing strategy.

Read article

13

Dec

2022

The Fashion House You Can Expect to Influence Next Year’s Jewelry Market

December 8, 2022

by

Esperanza Gilchrist

Even if you’re a small jewelry business, monitoring what the broader industry powerhouses are doing is important. Fashion motifs that appear on the runway are heavily influential in the popular adornment and accessories of the upcoming year. The ‘trickle-down’ effect of fashion refers to how aesthetics first appear in Haute couture, are then embraced by designer brands, and eventually hit the mass market through accessible vendors. Perhaps your customers aren’t asking for a piece directly off the runway, but they could be referring to the ‘trickle-down’ aesthetics they have seen manifest on social media or in real life.

Read article

08

Dec

2022

8 Ways Small Jewelry Businesses Can Prepare for Holiday Shopping

December 6, 2022

by

ITJ Group

Is your small jewelry business prepared for holiday shopping? With each day, the craze around holiday shopping intensifies. The holiday season is undoubtedly the biggest revenue generator for online jewelry stores. However, with the rise in competition, it’s becoming increasingly difficult, especially for small retailers, to attract potential customers and turn a profit during the holiday period. As the holiday season is approaching fast, you should make sure your SMB jewelry e-commerce store is ready for it. So here are our 8 tips for small jewelry businesses so they can effectively prepare for the upcoming holiday shopping.

Read article

06

Dec

2022

SEO for Jewelers: 7 Steps for Local SEO

November 30, 2022

by

ITJ Group

Local SEO is essential for any jewelry business that has top-notch customer service and wants to serve clients in a specific area. It enables businesses to appear in Search Engine Results Pages (SERPs) in a specific area. Local SEO depends on how you are marketing your jewelry business’s name, products, and services to local shoppers. Local SEO increases website traffic and leads, and ultimately results in greater conversions. If your store doesn’t show up when you search “jewelry stores near me,” then this blog is for YOU. Without further dilly-dallying, here are 7 ways to make your mark on location-based searches.

Read article

30

Nov

2022

5 Essential Shopify Apps for Online Jewelry Stores

November 22, 2022

by

ITJ Group

With about 7,900 Shopify apps currently available to online jewelry stores, it can be daunting for online jewelry stores to figure out what app to use. Many of the apps can perform similar functions, so unless you have put in the time and effort to test out and compare a few, you won’t really be able to tell which app is best for your jewelry business. Luckily, that is where we come in. At ITJ Group, we’ve set up dozens of online jewelry stores through Shopify and have tried out hundreds of apps. So, let’s get into 5 Essential Shopify Apps for Online Jewelry Stores.

Read article

22

Nov

2022

8 SEO Steps to Optimize a Jewelry E-Commerce Site for Mobile Voice Search

November 15, 2022

by

ITJ Group

How often do you ask Alexa to play your favorite song? Or how often do you ask Siri for directions to a new location? Quite often, right? According to PwC, 71% of consumers prefer using voice queries over typing. Every jewelry business owner needs to optimize their website so that voice search users can easily find them. So, let's find out how you can optimize your jewelry website for voice searches and stand out from the rest.

Read article

15

Nov

2022

5 Ways to Improve Mobile SEO for Jewelry Websites in 2023

November 8, 2022

by

ITJ Group

Shoppers are increasingly making purchasing decisions via their mobile devices. If your online jewelry business isn't optimized for mobile shopping, you could be missing out on sales and potential customers. So, here are 5 proven mobile SEO tips for jewelers that you can integrate into your SEO strategy.

Read article

08

Nov

2022

An Online Retailer's Guide to Effective Social Media

October 31, 2022

by

ITJ Group

If you can’t decide what social media platform fits your brand, don't worry; here are six effective ways to figure out the best social media platform for your business.

Read article

31

Oct

2022

How to Connect Your Shopify to Instagram

October 20, 2022

by

ITJ Group

With powerful integrations, Shopify and Instagram let vendors promote and advertise products that can be bought directly from the Instagram platform. When you connect Instagram to your Shopify, you can promote your products to a wider audience and build personalized and customized ad campaigns... but first you'll need to connect Instagram to Shopify.

Read article

20

Oct

2022

Why We Use Webflow Over WordPress

October 12, 2022

by

ITJGroup

Not satisfied with your current WordPress performance? Curious to explore the vast and powerful features of Webflow? Whatever your situation, here is all you need to know about the differences between the two.

Read article

12

Oct

2022

How to Stay Current on SEO Trends

March 3, 2021

by

Ryan Hoang

In the world of SEO, the trend tends to change from time to time. If you stay dependent on the same old techniques while expecting miraculous results; it is NOT going to work in your favor. Therefore, for better results, you need to keep an eye on the latest SEO trends and implement them accordingly. In this article, we explore how you can do just that.

Read article

03

Mar

2021

A Part-Time Guide to a Full-Scale Jewelry Business

June 18, 2020

by

Sam Mohammad Barkati

Jewelry making as an art and a hobby has gained tremendous popularity over the past decade for many reasons. Thus, many people are looking to transform their hobby into a lucrative business. But how can you even start a jewelry business? How can you make yourself stand out from the competition? How can you sell your jewelry online? ITJGroup has got you covered.

Read article

18

Jun

2020

ITJGroup: An All in One Solution

June 12, 2020

by

Anthony Phan

With around 60% of total retail sales happening online, business have to alter their advertising and marketing approaches to maintain the same levels of profits. Yet, for modern jewelers, they may not have time time nor technical expertise to indulge in that. But, here at ITJGroup we can help you with that exact problem; it is our specialty. So, let us walk you through what our process looks like, so you can decide if it is right for you.

Read article

12

Jun

2020

COVID-19 & Jewelry

June 5, 2020

by

Raosaheb Ghuge

The COVID-19 pandemic has single-handedly transformed the entirety of the global economy. To date, 185 out of the 195 total countries have been affected by the virus in some way, with the IMF declaring the impact to be the worst since the great depression in the 1930s. While a handful of companies, such as technology, video conferencing, and online grocery store companies have flourished, not everyone has been so lucky. So, what does this mean for the jewelry market?

Read article

05

Jun

2020

LOAD MORE