The usage of smartphones for casual browsing and shopping has skyrocketed in the last few years. Due to increasing accessibility, mobile phones have emerged as the primary computing device for a large section of the population.
However, in the sphere of digital marketing, the conventional SEO guides are often written with traditional desktop and laptop browsing in mind. And unfortunately, many companies, especially independent online jewelry retailers, haven’t optimized their sites for mobile use.
Not having a mobile-optimized site hurts online jewelry sales, online credibility, and ultimately, the bottom line for your online jewelry business. Additionally, search engine rankings prioritize mobile-friendly sites, so potential buyers might not see your products if you haven’t taken the steps to improve the visibility of your jewelry store and online site.
Let's explore 5 proven mobile SEO tips specifically for jewelers that you can integrate into your existing SEO strategy.
Mobile content optimization plays a significant role in keeping visitors on your website. Following some effective content-developing practices, you can reduce your bounce rate considerably. Bounce rate is the percentage of visitors to your site that exit on the same page they entered.
Mobile-friendly content is content that looks good, performs well, and is easy to follow on a mobile device.
Coming Soon: Our 10 Favorite Shopify Apps
Voice search on mobile devices and smartphones is becoming increasingly popular with each passing day.
According to Think with Google, as many as 27% of internet users use voice search on smartphones.
In most cases, people tend to use voice searches to find out relevant information, products, or nearby services, rather than entertainment. As a result, by optimizing your website for verbal searches, you can indeed increase your sale potential considerably.
The followings are some of the tried and tested strategies to optimize your site for mobile voice search:
Check out our 8 Tips for Optimizing Jewelry E-Commerce Sites for Mobile Voice Search for more detailed information
Loading speed plays a significant role in the search engine ranking of your website. In fact, poor speed often results in a higher bounce rate, which is not at all good for the SEO of your jewelry website.
According to Google, the probability of bounce increases by a whopping 90% as the page load time goes from 1 second to 5 seconds!
Here are some best practices that you should follow to increase your page speed:
Using WordPress? We recommend switching to Webflow if you have serious loading speed and SEO issues!
Imagine being a buyer, you have to access a desktop version of a website on your smartphone. It will certainly demand you to put in extra effort, breaking your natural flow.
On the contrary, having a mobile responsive design will ensure your audience browses your site with the utmost ease.
Responsive website design allows you to have website pages that look good on any device. Responsive designs automatically adjust to different sizes and viewports.
For iPhone and mobile responsiveness, you can optimize your website design by adopting the following steps:
Not having a responsive design will obviously drive potential business away from your website, while a mobile responsive design will enhance your sales prospect immensely.
Today, social media is a powerful tool for market research, targeted advertisements, and sales for online jewelry companies. And, shoppers love sharing information, a super-cool product, or an essential service with friends and followers through iMessage, WhatsApp, Twitter, etc. So, you can’t ignore this social media aspect while optimizing your mobile website.
Want your products and blogs to look good when shared online? Here are a few practical tips, you can consider for efficient social media integration into your website:
Following these tips will certainly make your website more mobile-friendly. Besides the implementation, make sure to monitor your progress throughout and make decisions accordingly.
Don't have social media? Check out our Online Retailer's Guide to Effective Social Media.
At ITJ Group in Los Angeles, we develop websites, create content, and manage SEO for luxury brands. Wondering how your site stacks up against your competitors? Get in touch with us for a Free Website Audit! Find out your website’s strengths and areas for improvement and growth.
