Why We Use Webflow Over WordPress

October 12, 2022

By

ITJGroup

best web design agency

If you’re on the internet, you’ve probably heard of WordPress at some point. With many high-end features and web designing solutions, WordPress has certainly been able to conquer the market since its inception in 2003. Despite how cumbersome it can be, around 43% of all websites today are powered by WordPress. So, one can understand the influence that WordPress has had on the digital progress that we have made in the past couple of decades.

However, like any 20-year-old platform, WordPress comes with certain fundamental limitations. And, newer web designing platforms like Webflow, which launched in 2013, seek to address and solve the specific limitations web developers face with outdated content management and design systems like WordPress. Just think of what the internet looked like in 2003; Facebook and YouTube hadn’t even come out yet! 

Webflow offers an alternative to WordPress and is often coined the “next big thing”. So, a comprehensive comparison between these two web designing platform giants makes complete sense.

Not satisfied with your current WordPress performance? Curious to explore the vast and powerful features of Webflow? Whatever your situation, here is all you need to know about the differences between the two.

What is Webflow?

If you are not familiar with Webflow, it is a visual based design and development tool for website design that converts your creative design choices into a functional, ready-made website. It helps designers, developers, and pretty much everyone construct completely responsive, well designed, and effective websites.

Key features of Webflow

The following are some of the notable features of Webflow:

  • Clean and minimized code that runs fast
  • An intuitive editing interface that features drag and drop page building
  • Optional custom HTML/CSS/Javascript for complete and total freedom with your website
  • Fully customizable design, including font, sizing, etc.
  • Publish directly on Webflow; no need for a separate hosting service
  • Previews for your website on different screen sizes for complete design control and highly responsive design
  • Native integration with CMS data
  • Animation presets for easily creating responsive and fun websites

Webflow is a next-generation tool that does not require you to write complex code. It helps in creating impressive layouts with pixel-perfect design options. Even if you are not from a technical background or know nothing about coding, you can still create a remarkable website from scratch, including animation, with absolute ease. Due to the amount of freedom and all the options that you have available during the creation process, your web development company can create a site that borders on experiences, like this Goonies website. Whatever your dream website is, you will be able to make it happen with Webflow.

6 Reasons to Choose Webflow over WordPress 

1. Easy-to-use platform

User-friendliness is the most important factor for any platform

Web design homepage

Webflow offers designers and editors the ability to create a website with virtually “no code”. You can design and create your content with the help of a visual interface and live display. Thus Webflow is super easy to use.

In the case of WordPress, one needs to familiarize with a few concepts like plugins to themes, categories to tags, posts to pages, etc. It can be difficult to understand, especially for beginners. Therefore, WordPress needs to be more user-friendly to compete with Webflow.

2. Better Support System

Customer support is the backbone of any application

webflow customer service help

Yes, professional customer support is available with Webflow. Customer support is available weekdays via email. However, Webflow also provides a dedicated forum for resolving problems. Here you can connect with other users and with Webflow University, Webflow’s learning center. There is also a gallery where users can display their sites or browse for inspiration. 

As an open-source tool, WordPress does not offer professional support services. However, there is some level of  community support, since designers from every level use WordPress.

3. Design Capabilities

Better design options gather more attention

webflow responsive templates

The vast number of templates in Webflow is one of its best features. These templates are pre-built by web development experts. 

The best part is you can edit these templates if needed, which allows you to customize web pages without worrying about messing up the backend of the site. With the help of the visual editor, the editing process is effortless and you do not run back and forth between edit and preview screens since whatever action you take is visible in front of you. Even animation presets are provided to you, that are also customizable, so you can really bring your design to life quickly and easily.

WordPress uses the block editor, which is a program-based editor. Every piece of the content is housed in a block which you can alter separately. However, it is not as visually appealing or as easy to use as Webflow’s visual editor. While you can switch to the front-end editor, you often find yourself switching back and forth between the front and back end editors to completely control your website's design. 

4. SEO Friendly

SEO is key to improving organic traffic

ITJGroup web development SEO

Webflow is a one-stop development solution when it comes to Search Engine Optimization. It includes various built-in SEO tools for desktop and mobile-friendly pages, as well as native integration support for Google Analytics and Search Console.

WordPress requires users to install plugins to achieve the same SEO functionality, which means that there is more code that you have no control over, a slower running website, and a greater chance of something breaking every time a plugin or WordPress itself needs to be updated.

5. Cleaner and Faster Codes

Minified code makes for a faster site


webflow minified code css

Webflow uses minified code, which allows your site to run faster. What this means is that the backend code exists without comments and white space, which is read faster by computers, since it is just one long line of code.  

wordpress non-minified code

WordPress is non-minified by default, requiring yet another plugin to minify all of the code. The plugins add length to the code regardless if the code is minified or not. This bogs down the loading speed of the site, which negatively impacts the SEO and user experience.

6. Caching

Saving data so that it does not have to be loaded each time allows for faster loading websites for repeat users

Webflow has pre-built caching authorization, allowing for certain data to be stored locally on browsers, creating faster repeat visits for users since the cached data will already be pre-downloaded.

To enable caching in WordPress, you yet again, need more plugins. Which, in turn, causes more tradeoffs that you have to make for these basic website features that should have come natively supported. 

TL;DR

Essentially, Webflow sites are more user-friendly, faster, and better equipped for SEO than WordPress sites. Webflow has cleaner and smaller code, which makes the website work more efficiently and load faster. Whereas WordPress has lengthy code due to the extensive need for plugins. Besides, the built-in SEO integration and customer support with Webflow are a clear deciding factor for a large number of website development and design agencies. 

Webflow vs WordPress, which one is better? Truthfully, both allow for functional sites; but, Webflow is definitely better equipped for the current internet landscape and its future evolutions. 

So, switch to Webflow now for a website revamp or contact us ITJ Group, a top digital agency in Los Angeles to revamp and upgrade your website for you. Our expert Los Angeles-based web development and design teams specialize in ecommerce website development. 

Social Media Marketing for Jewelers: Top 8 Key Takeaways for 2023

January 17, 2023

by

ITJ Group

This growing influence of social media is a great opportunity for all jewelry businesses and marketers as they can now target more prospects using social media as a tool. Though it may sound simple, the process demands extensive effort in the right direction to yield the desired results for your jewelry business.

Read article

17

Jan

2023

5 Common SEO Mistakes Jewelry Businesses Should Avoid

December 20, 2022

by

ITJ Group

Wondering why your focused keywords aren't bringing in traffic? Not sure why your jewelry website never appears among the top search results? Although there are ample articles on tips for strategizing your SEO, minimizing the most commonly made mistakes is also an important thing to be aware of. With that in mind, let's take a look at the 5 most frequent SEO mistakes that jewelers should not overlook.

Read article

20

Dec

2022

SEO for Jewelers: 8 Ways to Get a Google Featured Snippet

December 15, 2022

by

ITJ Group

Having your content as a featured snippet can dramatically boost your traffic due to it being the first, and often the only, thing that users will click on. Although the importance of featured snippets is not a secret, very few jewelry businesses actually implement them. And while getting snippets is not easy, but it can be achieved with certain strategies. So, utilize the tips in this guide to take control of featured snippets, establish yourself as a formidable competitor in your field, and increase your jewelry business's organic traffic and brand recognition.

Read article

15

Dec

2022

SEO for Jewelers: SEO Trends to Know for 2023

December 13, 2022

by

Kat @ ITJ Group

The internet is constantly evolving, and staying up to date on SEO trends for 2023 is crucial for any online jewelry business. You will gain more leads if you conduct business online in some format, whether through an online store or on social media. Knowing the current state of the SEO market, we can determine the trends you should focus on and follow. So, here are the top 10 Jewelry SEO trends of 2023 that you should include in your jewelry business's marketing strategy.

Read article

13

Dec

2022

The Fashion House You Can Expect to Influence Next Year’s Jewelry Market

December 8, 2022

by

Esperanza Gilchrist

Even if you’re a small jewelry business, monitoring what the broader industry powerhouses are doing is important. Fashion motifs that appear on the runway are heavily influential in the popular adornment and accessories of the upcoming year. The ‘trickle-down’ effect of fashion refers to how aesthetics first appear in Haute couture, are then embraced by designer brands, and eventually hit the mass market through accessible vendors. Perhaps your customers aren’t asking for a piece directly off the runway, but they could be referring to the ‘trickle-down’ aesthetics they have seen manifest on social media or in real life.

Read article

08

Dec

2022

8 Ways Small Jewelry Businesses Can Prepare for Holiday Shopping

December 6, 2022

by

ITJ Group

Is your small jewelry business prepared for holiday shopping? With each day, the craze around holiday shopping intensifies. The holiday season is undoubtedly the biggest revenue generator for online jewelry stores. However, with the rise in competition, it’s becoming increasingly difficult, especially for small retailers, to attract potential customers and turn a profit during the holiday period. As the holiday season is approaching fast, you should make sure your SMB jewelry e-commerce store is ready for it. So here are our 8 tips for small jewelry businesses so they can effectively prepare for the upcoming holiday shopping.

Read article

06

Dec

2022

SEO for Jewelers: 7 Steps for Local SEO

November 30, 2022

by

ITJ Group

Local SEO is essential for any jewelry business that has top-notch customer service and wants to serve clients in a specific area. It enables businesses to appear in Search Engine Results Pages (SERPs) in a specific area. Local SEO depends on how you are marketing your jewelry business’s name, products, and services to local shoppers. Local SEO increases website traffic and leads, and ultimately results in greater conversions. If your store doesn’t show up when you search “jewelry stores near me,” then this blog is for YOU. Without further dilly-dallying, here are 7 ways to make your mark on location-based searches.

Read article

30

Nov

2022

5 Essential Shopify Apps for Online Jewelry Stores

November 22, 2022

by

ITJ Group

With about 7,900 Shopify apps currently available to online jewelry stores, it can be daunting for online jewelry stores to figure out what app to use. Many of the apps can perform similar functions, so unless you have put in the time and effort to test out and compare a few, you won’t really be able to tell which app is best for your jewelry business. Luckily, that is where we come in. At ITJ Group, we’ve set up dozens of online jewelry stores through Shopify and have tried out hundreds of apps. So, let’s get into 5 Essential Shopify Apps for Online Jewelry Stores.

Read article

22

Nov

2022

8 SEO Steps to Optimize a Jewelry E-Commerce Site for Mobile Voice Search

November 15, 2022

by

ITJ Group

How often do you ask Alexa to play your favorite song? Or how often do you ask Siri for directions to a new location? Quite often, right? According to PwC, 71% of consumers prefer using voice queries over typing. Every jewelry business owner needs to optimize their website so that voice search users can easily find them. So, let's find out how you can optimize your jewelry website for voice searches and stand out from the rest.

Read article

15

Nov

2022

5 Ways to Improve Mobile SEO for Jewelry Websites in 2023

November 8, 2022

by

ITJ Group

Shoppers are increasingly making purchasing decisions via their mobile devices. If your online jewelry business isn't optimized for mobile shopping, you could be missing out on sales and potential customers. So, here are 5 proven mobile SEO tips for jewelers that you can integrate into your SEO strategy.

Read article

08

Nov

2022

An Online Retailer's Guide to Effective Social Media

October 31, 2022

by

ITJ Group

If you can’t decide what social media platform fits your brand, don't worry; here are six effective ways to figure out the best social media platform for your business.

Read article

31

Oct

2022

How to Connect Your Shopify to Instagram

October 20, 2022

by

ITJ Group

With powerful integrations, Shopify and Instagram let vendors promote and advertise products that can be bought directly from the Instagram platform. When you connect Instagram to your Shopify, you can promote your products to a wider audience and build personalized and customized ad campaigns... but first you'll need to connect Instagram to Shopify.

Read article

20

Oct

2022

How to Stay Current on SEO Trends

March 3, 2021

by

Ryan Hoang

In the world of SEO, the trend tends to change from time to time. If you stay dependent on the same old techniques while expecting miraculous results; it is NOT going to work in your favor. Therefore, for better results, you need to keep an eye on the latest SEO trends and implement them accordingly. In this article, we explore how you can do just that.

Read article

03

Mar

2021

A Part-Time Guide to a Full-Scale Jewelry Business

June 18, 2020

by

Sam Mohammad Barkati

Jewelry making as an art and a hobby has gained tremendous popularity over the past decade for many reasons. Thus, many people are looking to transform their hobby into a lucrative business. But how can you even start a jewelry business? How can you make yourself stand out from the competition? How can you sell your jewelry online? ITJGroup has got you covered.

Read article

18

Jun

2020

ITJGroup: An All in One Solution

June 12, 2020

by

Anthony Phan

With around 60% of total retail sales happening online, business have to alter their advertising and marketing approaches to maintain the same levels of profits. Yet, for modern jewelers, they may not have time time nor technical expertise to indulge in that. But, here at ITJGroup we can help you with that exact problem; it is our specialty. So, let us walk you through what our process looks like, so you can decide if it is right for you.

Read article

12

Jun

2020

COVID-19 & Jewelry

June 5, 2020

by

Raosaheb Ghuge

The COVID-19 pandemic has single-handedly transformed the entirety of the global economy. To date, 185 out of the 195 total countries have been affected by the virus in some way, with the IMF declaring the impact to be the worst since the great depression in the 1930s. While a handful of companies, such as technology, video conferencing, and online grocery store companies have flourished, not everyone has been so lucky. So, what does this mean for the jewelry market?

Read article

05

Jun

2020

LOAD MORE