Search Engine Optimization

Whether you’re new to search engine optimization (SEO) or you’ve been working on SEO but have yet to see the results, ITJ Group’s goal as your long-term growth partner is to maximize your online visibility and your site’s potential to reach new and existing customers.

SEO can often seem like a black box, unless you have a team of experts with all the right tools. At ITJ, our experts leverage award-winning SEO and AI tools to boost your website’s rankings and drive traffic of high-value customers to your site. Our process begins with a comprehensive and thorough audit and analysis of your site to identify strengths and areas for improvement. Our audit will provide you with the rankings of your current keywords and new potential keywords, an analysis of your competitors’ SEO and rankings, and a list of broken links and errors on you site’s pages. We’ll craft our strategic approach based on your revenue goals and your timeline and availability.

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On-Page SEO and Off-Page Research

We’ll begin by improving your on-page SEO to build a strong foundation that meets search engine requirements. Addressing URL, Meta Title, meta description, H1 Heading, Body Content Canonical Tag, structured data markup and  etc. We will set up and/or review your google search console, analytics, and tag manager to deep-dive into the strengths and weaknesses of your site. At the same time, we will conduct research and begin the preliminary work into your off-page SEO.  This includes content for blogs based on our marketing strategy, relevant events, and keywords; building new and cleaning up bad backlinks; and social bookmarking.

Off-Page SEO

We post on high-traffic, high authority blog websites to increase the website's traffic and amount of do-follow backlinks, which ultimately boosts the Domain Rating (DR). Social bookmarking also contributes to your DR; we will curate content, organize & save resources, tag content, build backlinks, promote your mentions and so on. To enhance your brand visibility in google, we’ll help you maintain a google business profile by uploading products, product photos, and create informative posts. Additionally, we’ll measure the performance of your brand by monitoring brand and product queries on the search engine, every month.

We post on high-traffic, high authority blog websites to increase the website's traffic and amount of do-follow backlinks, which ultimately boosts the Domain Rating (DR). Social bookmarking also contributes to your DR; we will curate content, organize & save resources, tag content, build backlinks, promote your mentions and so on. To enhance your brand visibility in google, we’ll help you maintain a google business profile by uploading products, product photos, and create informative posts. Additionally, we’ll measure the performance of your brand by monitoring brand and product queries on the search engine, every month.

Technical SEO

To improve your site user experience and search engines better indexing, Our SEO specialist will work closely with  web developers to improve you website success key factors such as:

Mobile-Friendliness

Data shows users look at multiple device before they make a purchase, your website should work just as well on mobile devices and tablets as it does on desktop computers

Page Speed

Improve your page speed and loading times by removing unnecessary code, modifying excessively large images, and eliminating render-blocking resources

Duplicate Content

Each page should have unique content. If you have pages with the same title, for example, you’re confusing search engines as to which page it should consider ranking. Duplicate meta titles and H1 titles are a surprisingly common issue

Adaptability is key when it comes to staying on top of search engine results. In the past decade alone Google has changed its ranking algorithm over 10 times, which means what works for you one month might not work the next. Our SEO specialists conduct extensive research to know just when the ranking criteria changes and how to ensure your site gets up to date optimization to for any new ranking algorithm.

Our monthly report provides our clients with updates on rankings & keywords, backlinks and blogs, posts and social media, speed of site, traffic of site, and Google Analytics results. We continuously review and adjust our efforts each month to meet our clients’ goals and optimize online visibility.  

Free SEO Audit

If you have a functional and well-designed website but its performance is not meeting your expectations, a Free SEO Audit is an effective way to know how your site ranks on search engines and why.  Even if you have in-demand products, potential customers will miss out if they cannot find you online.

ITJ Group has developed a thorough SEO audit strategy to analyze your on-page, off-page, and technical SEO performance to give you an actionable audit report with pinpointed solutions on how to fix your site’s performance.

Whether you’re new to SEO or you’ve been working on SEO but have yet to see the results, ITJ Group’s goal is to maximize your online visibility and your sites potential to reach new and existing customers.

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