SEO for Jewelers: 8 Ways to Get a Google Featured Snippet

December 15, 2022

By

ITJ Group

SEO for Jewelers: 8 Ways to Get a Google Featured Snippet

Google featured snippets are the featured text that shows at the top of the search results page when searching for a question in Google. This featured text answers the question quickly, and concisely, and links to the webpage that the text was pulled from and exists on originally. 

With that in mind, having your content as a featured snippet can dramatically boost your traffic due to it being the first, and often the only, thing that users will click on. 

Although the importance of featured snippets is not a secret, very few jewelry businesses actually implement them.

So, to learn more about increasing traffic and getting your content in front of potential purchasers, we’ll go over the top 8 ways to optimize your website for google featured snippets, covering everything from the fundamentals to sophisticated techniques!

keywords

1. Collect the Relevant Keywords for Each Snippet

First, you must select a relevant topic for your content and then select the most promising keywords.

Identifying these keywords will not be hard if you utilize Semrush, an SEO platform that helps marketers to get appropriate keywords, track keyword strategy, and so on. 

You will find comprehensive information on relevant keywords, along with their related featured snippets on there.

Categorize the keywords by high volume and low ranking difficulty. Then, copy down the keywords and add them to your content calendar, which is where you will be keeping a schedule of where and when you are planning to publish your upcoming content. 

If you need help creating a personalized content calendar for your business, keep an eye out for an upcoming blog on everything you need to know about content calendars!

competitive analysis

2. Observe the Snippets Your Competitors Use

Secondly, you should analyze your competitor's featured snippets on Semrush; copy their website’s URL in Semrush and sort out the keyword groups that contain featured snippets. 

After this, you will need to copy down the keywords list, categorizing the keywords under their respective snippets, sorting them by volume, and copying them accordingly to start with your planning. Using these keywords in your content accordingly will help you target your potential customers and will give you leverage against your competitors.

Analyzing your competitor's snippets, and using that data tactfully, will definitely give you a competitive edge. 

By analyzing the featured snippets of your different competitors, you will get the idea of what a blog, article, or webpage needs to be made a featured snippet in Google.

search intent

3. Learn About Search Intent

Next, you should understand that search intent is one of the most vital considerations when optimizing for featured snippets. Search intent usually describes the purpose of an online search. 

You have to figure out why a user is carrying out a specific search and the intention behind it so that you can provide him with the relevant information to address his query.

And while developing the snippets, ideally, you should focus on your potential customers. Your potential customers are the ones who will give you an edge in the market; thus, targeting them is a must. 

Also, the content should be informational and written in an authoritative tone because it will not only help you gain trust, but will also help you to drive organic search traffic.

quality content google eat

4. Focus on Producing Quality Content

Generally, snippets containing shorter yet concise sentences are easy to understand for readers and search engines alike.

To write content that can be used as a snippet, include attractive graphics and statistical data in your content. Besides that, also ensure that you stay informational, using information based on research, rather than including a lot of information that is based on opinion only.

You can include the keywords that you collected earlier in your content to make it easier for the search engine to identify and rank your content as a snippet.

To accomplish your marketing goals, your aim should be to create the finest content, backed by extensive research, that can address the query of your potential customers.

Besides all of that, you will need to update your online content regularly. By doing so, your customer’s trust will grow automatically. Updated content also helps in building domain authority. 

For more information on what exactly quality content means and on how to update your content, check out our SEO For Jewelers: SEO Trends to Know For 2023 blog where we talk about both of these topics!

seo content structure for success

5. How to Structure Your Content for SEO & Snippets

Intentionally designed and well-organized content attracts users and decreases bounce rates. Furthermore, they are easy to scan, read and understand by both readers and search engines. 

To organize your content tactfully, use headings, subheadings, bullet points, and smaller paragraphs.

Most people will not want to look at nor read long walls of text. Some people may even want to just skim the content to find the areas that interest them, and only then will they read it more indepth. So, you want to cater towards this type of audience, and make your content easy to digest.

Long-Tailed Question Keywords

6. Make Use of Long-Tailed Question Keywords in Headings

If you don't include long-tailed question keywords, direct questions that are searched by users, in the heading tags, your content optimization efforts to obtain featured snippets may fall short. Heading tags, also known as header tags are used to separate headings and subheadings on the webpage. 

Fun Fact: Most of Google's highlighted snippets begin immediately following a heading tag!

Therefore, you need to select high search volume relevant question keywords with the help and include them in your heading tags. 

One way to find which questions don’t have a featured snippet is to try searching different questions people might have about your company or your field. If there is already a featured snippet from a high authority site, try searching for another question or rephrasing your question. 

Long tail keywords are also helpful for when you are doing voice search optimization, which you can learn more about in our previous blog, 8 SEO Steps to Optimize a Jewelry E-Commerce Site for Mobile Voice Search!

original graphics and photos using Photoshop, Illustrator, Affinity Designer, Procreate, or Canva

7. Fill Your Content With Proper Graphics

Graphics are essential for enhancing engagement and user understanding. They are even more important when dealing with featured snippets that take the form of paragraphs and lists.

So, instead of using stock content, try to use original graphics and photographs created specifically for the content that you are making.

Graphics and photographs made to be catered specifically for your content will help enhance both its quality and its ability to be understood by others. Some people are visual learners, and can process information better with a visual representation. You can utilize tools like Photoshop, Illustrator, Affinity Designer, Procreate, or Canva to create original graphics and visual content. And with phone cameras getting exponentially better every year, you can take photographs on your phone yourself to use with your content.

double check your content and review

8. Double-Check Your Content

Once you finish making your content, it's time to get it double-checked. In this process, make sure that the content you wrote:

  • Satisfies the requirements of your targeted audience
  • Contains all the relevant keywords
  • Supports user search intent

Double-checking and proofreading is always essential for providing your content with a professional look. You can use tools like Grammarly and Wordrake to eliminate any spelling mistakes, grammatical, and punctuation errors.

seo for jewelry businesses

Key Takeaways 

Starting a few days after implementing this featured snippet optimization procedure on your website, make sure to evaluate the results every week or so. This way, you can keep an eye out for any changes, and make adjustments as necessary.

Getting snippets is not easy, but it can be achieved with certain strategies. So, utilize the tips in this guide to take control of featured snippets, establish yourself as a formidable competitor in your field, and increase your jewelry business's organic traffic and brand recognition. 

If your website has been properly optimized, conversions will surely come.

For a free SEO audit of your website, schedule a meeting with us today!

Social Media Marketing for Jewelers: Top 8 Key Takeaways for 2023

January 17, 2023

by

ITJ Group

This growing influence of social media is a great opportunity for all jewelry businesses and marketers as they can now target more prospects using social media as a tool. Though it may sound simple, the process demands extensive effort in the right direction to yield the desired results for your jewelry business.

Read article

17

Jan

2023

5 Common SEO Mistakes Jewelry Businesses Should Avoid

December 20, 2022

by

ITJ Group

Wondering why your focused keywords aren't bringing in traffic? Not sure why your jewelry website never appears among the top search results? Although there are ample articles on tips for strategizing your SEO, minimizing the most commonly made mistakes is also an important thing to be aware of. With that in mind, let's take a look at the 5 most frequent SEO mistakes that jewelers should not overlook.

Read article

20

Dec

2022

SEO for Jewelers: SEO Trends to Know for 2023

December 13, 2022

by

Kat @ ITJ Group

The internet is constantly evolving, and staying up to date on SEO trends for 2023 is crucial for any online jewelry business. You will gain more leads if you conduct business online in some format, whether through an online store or on social media. Knowing the current state of the SEO market, we can determine the trends you should focus on and follow. So, here are the top 10 Jewelry SEO trends of 2023 that you should include in your jewelry business's marketing strategy.

Read article

13

Dec

2022

The Fashion House You Can Expect to Influence Next Year’s Jewelry Market

December 8, 2022

by

Esperanza Gilchrist

Even if you’re a small jewelry business, monitoring what the broader industry powerhouses are doing is important. Fashion motifs that appear on the runway are heavily influential in the popular adornment and accessories of the upcoming year. The ‘trickle-down’ effect of fashion refers to how aesthetics first appear in Haute couture, are then embraced by designer brands, and eventually hit the mass market through accessible vendors. Perhaps your customers aren’t asking for a piece directly off the runway, but they could be referring to the ‘trickle-down’ aesthetics they have seen manifest on social media or in real life.

Read article

08

Dec

2022

8 Ways Small Jewelry Businesses Can Prepare for Holiday Shopping

December 6, 2022

by

ITJ Group

Is your small jewelry business prepared for holiday shopping? With each day, the craze around holiday shopping intensifies. The holiday season is undoubtedly the biggest revenue generator for online jewelry stores. However, with the rise in competition, it’s becoming increasingly difficult, especially for small retailers, to attract potential customers and turn a profit during the holiday period. As the holiday season is approaching fast, you should make sure your SMB jewelry e-commerce store is ready for it. So here are our 8 tips for small jewelry businesses so they can effectively prepare for the upcoming holiday shopping.

Read article

06

Dec

2022

SEO for Jewelers: 7 Steps for Local SEO

November 30, 2022

by

ITJ Group

Local SEO is essential for any jewelry business that has top-notch customer service and wants to serve clients in a specific area. It enables businesses to appear in Search Engine Results Pages (SERPs) in a specific area. Local SEO depends on how you are marketing your jewelry business’s name, products, and services to local shoppers. Local SEO increases website traffic and leads, and ultimately results in greater conversions. If your store doesn’t show up when you search “jewelry stores near me,” then this blog is for YOU. Without further dilly-dallying, here are 7 ways to make your mark on location-based searches.

Read article

30

Nov

2022

5 Essential Shopify Apps for Online Jewelry Stores

November 22, 2022

by

ITJ Group

With about 7,900 Shopify apps currently available to online jewelry stores, it can be daunting for online jewelry stores to figure out what app to use. Many of the apps can perform similar functions, so unless you have put in the time and effort to test out and compare a few, you won’t really be able to tell which app is best for your jewelry business. Luckily, that is where we come in. At ITJ Group, we’ve set up dozens of online jewelry stores through Shopify and have tried out hundreds of apps. So, let’s get into 5 Essential Shopify Apps for Online Jewelry Stores.

Read article

22

Nov

2022

8 SEO Steps to Optimize a Jewelry E-Commerce Site for Mobile Voice Search

November 15, 2022

by

ITJ Group

How often do you ask Alexa to play your favorite song? Or how often do you ask Siri for directions to a new location? Quite often, right? According to PwC, 71% of consumers prefer using voice queries over typing. Every jewelry business owner needs to optimize their website so that voice search users can easily find them. So, let's find out how you can optimize your jewelry website for voice searches and stand out from the rest.

Read article

15

Nov

2022

5 Ways to Improve Mobile SEO for Jewelry Websites in 2023

November 8, 2022

by

ITJ Group

Shoppers are increasingly making purchasing decisions via their mobile devices. If your online jewelry business isn't optimized for mobile shopping, you could be missing out on sales and potential customers. So, here are 5 proven mobile SEO tips for jewelers that you can integrate into your SEO strategy.

Read article

08

Nov

2022

An Online Retailer's Guide to Effective Social Media

October 31, 2022

by

ITJ Group

If you can’t decide what social media platform fits your brand, don't worry; here are six effective ways to figure out the best social media platform for your business.

Read article

31

Oct

2022

How to Connect Your Shopify to Instagram

October 20, 2022

by

ITJ Group

With powerful integrations, Shopify and Instagram let vendors promote and advertise products that can be bought directly from the Instagram platform. When you connect Instagram to your Shopify, you can promote your products to a wider audience and build personalized and customized ad campaigns... but first you'll need to connect Instagram to Shopify.

Read article

20

Oct

2022

Why We Use Webflow Over WordPress

October 12, 2022

by

ITJGroup

Not satisfied with your current WordPress performance? Curious to explore the vast and powerful features of Webflow? Whatever your situation, here is all you need to know about the differences between the two.

Read article

12

Oct

2022

How to Stay Current on SEO Trends

March 3, 2021

by

Ryan Hoang

In the world of SEO, the trend tends to change from time to time. If you stay dependent on the same old techniques while expecting miraculous results; it is NOT going to work in your favor. Therefore, for better results, you need to keep an eye on the latest SEO trends and implement them accordingly. In this article, we explore how you can do just that.

Read article

03

Mar

2021

A Part-Time Guide to a Full-Scale Jewelry Business

June 18, 2020

by

Sam Mohammad Barkati

Jewelry making as an art and a hobby has gained tremendous popularity over the past decade for many reasons. Thus, many people are looking to transform their hobby into a lucrative business. But how can you even start a jewelry business? How can you make yourself stand out from the competition? How can you sell your jewelry online? ITJGroup has got you covered.

Read article

18

Jun

2020

ITJGroup: An All in One Solution

June 12, 2020

by

Anthony Phan

With around 60% of total retail sales happening online, business have to alter their advertising and marketing approaches to maintain the same levels of profits. Yet, for modern jewelers, they may not have time time nor technical expertise to indulge in that. But, here at ITJGroup we can help you with that exact problem; it is our specialty. So, let us walk you through what our process looks like, so you can decide if it is right for you.

Read article

12

Jun

2020

COVID-19 & Jewelry

June 5, 2020

by

Raosaheb Ghuge

The COVID-19 pandemic has single-handedly transformed the entirety of the global economy. To date, 185 out of the 195 total countries have been affected by the virus in some way, with the IMF declaring the impact to be the worst since the great depression in the 1930s. While a handful of companies, such as technology, video conferencing, and online grocery store companies have flourished, not everyone has been so lucky. So, what does this mean for the jewelry market?

Read article

05

Jun

2020

LOAD MORE