SMS & Email Marketing

We know that no two customers are alike, and our data driven strategies will allow your brand to speak directly to your contacts in a way that cuts through the noise. SMS combined with email marketing can be a powerful multi-channel marketing method.  

We can integrate with e-commerce platforms such as Wordpress, Facebook, Shopify, Shopify Plus, Magento, or WooCommerce, to make product data and purchasing habits shareable across channels for marketing purposes.

How We Do Email and SMS Marketing

We develop comprehensive marketing strategies for emails and SMS by understanding your brand, audience, strengths, areas for improvement, and how you'd like to grow. Sending clients a text is a great way to get your message across instantly and remind them of an event or a promotion, and ITJ Group always follows SMS and email marketing compliance laws to make sure you’re growing your list the right way.

With data-based automations, trigger emails or SMS messages to send to specific groups of people or when individuals reach certain milestones. Some automations we’ve implemented are New Subscriber/Customer Welcome, Browse Abandonment, Birthday Promotion, Products Back in Stock, Price Drop, Customer Win-Back, and Encourage Reviews after Purchasing.

Improvement Cycles

With AB testing of email and SMS campaigns, we’ll learn over time what speaks to your customers and how to reach them at the right time. We use segmentation to group your audience by anything, such as purchasing behaviors or location, in order to optimize engagement from marketing campaigns. Additionally, we’ll create a set of templates according to a style guide that fits your brand identity and any previous marketing material you’ve produced.

After each campaign, we deliver a comprehensive report on the results to let you know the open and click rates, which links were selected and how frequently, the general locations of high traffic customers, and which products were viewed and purchased as a result of the campaign.

Let us help you increase customer engagement, drive purchases, and prevent loss of sales through email & SMS data-based automation flows and strategic list segmentation.

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