Since Jen Oliak founded Ounce of Salt Jewelry, it has been known in the South Bay and Los Angeles jewelry community for delivering confidence to clients through quality and value every time.
Expanding the capabilities and features of OSJ’s online store by converting the site from WordPress to Shopify
Meeting structure and technical requirements for SEO, customer usability, and google crawling and indexing
Creating a beautiful, informative, and easy-to-navigate online store
Rebrand OSJ with a focus on Oliak’s identity as a woman in business, lifestyle blogger, and a mother, best friend, and daughter
Acquire new audiences and drive repeat purchases from the past
Ounce of Salt’s previous site was outdated and difficult to navigate, contributing to low margins and retention rates
Shoppers interested in jewelry typically purchase in-person and are hesitant to purchase high value, luxury products online, especially first-time-purchases
Oliak’s recognition as a lifestyle blogger had not been extended to the Ounce of Salt Jewelry brand
Marketing Strategy
Brand & Visual Identity Strategy
UX and Web Design
Photoshoot and Content & Media Creation
Creative Copy and Messaging
Analyzed the purchasing habits and needs of existing Ounce of Salt Jewelry customers
Conducted a rebranding of the store to focus on Oliak as a lifestyle influencer, face, and brain behind Ounce of Salt
Planned and executed photoshoots of Oliak in her home as well as the Ounce of Salt design studio to create a photo and video content that would allow clients to get to know Oliak and her business personally and professionally
Delivered an authentic, confident, professional, and friendly brand messaging, copy, and voice across channels and media that resonated with existing and target clients
Founded in 2010 by three brothers, Gamzo & Co is an upscale jewelry and luxury timepiece retailer in Downtown Los Angeles that combines the expertise of a premier design house with the personal touch of an exclusive boutique.
Identify the key values and vision of Gamzo & Co, based on the brand’s clients, to deliver a cohesive marketing, branding, and visual identity
Create digital content to showcase Gamzo & Co’s products and market towards the key target audience
Migrate data from the previous site to a new site
Design a site that meets the structural and technical requirements for SEO, customer usability, and google crawling and indexing
Deliver a beautiful, informative, and easy-to-navigate online store
Shoppers interested in jewelry typically purchase in-person and are hesitant to purchase luxury, high value products online, especially first-time-purchases
Marketing Strategy
Brand & Visual Identity Strategy
UX and Web Design
Photoshoot and Content & Media Creation
Creative Copy and Messaging
Analyzed the purchasing habits and needs of Gamzo & Co’s customer base
Created a visual identity focusing on exclusivity, luxury, expertise, and personal touch
Planned and executed a stylized product photoshoot to showcase specific products and collections
Planned and executed a photoshoot with models to embody the Gamzo & Co client look and lifestyle
Created professional, confident, and service-oriented brand messaging, copy, and voice across channels and media that resonated with target clients
Founded in 2021 by Tony, Nancy, and their daughter Nicole, Nancy's Fine Jewelry is a Los Angeles-based jewelry store that provides fine jewelry at reasonable prices. NFJ’s mission-driven operation upholds the values of sustainability, ethical sourcing, and customer inclusivity.
Identify the brand’s strengths and values to determine a key target audience
Deliver a cohesive marketing, branding, and visual identity
Create digital content to showcases the NFJ values of sustainability and diversity
Design a site that meets the structural and technical requirements for SEO, customer usability, and google crawling and indexing
Launch a beautiful, informative, and easy-to-navigate online store
Nancy Fine Jewelry was founded in 2021, and did not already have a large base of customers
Shoppers interested in jewelry typically purchase in-person and are hesitant to purchase luxury products online, especially first-time-purchases
Marketing Strategy
Brand & Visual Identity Strategy
UX and Web Design
Photoshoot and Content & Media Creation
Creative Copy and Messaging
Analyzed the purchasing habits and needs of NFJ’s target audience
Created a visual identity that resonated with the brand’s values of sustainability, diversity, and inclusivity
Planned and executed a photoshoot to showcase the range of products and type of client NFJ markets towards
Created authentic, fresh, and friendly brand messaging, copy, and voice across channels and media that resonated with target clients
Since Jen Oliak founded Ounce of Salt Jewelry, it has been known in the South Bay and Los Angeles jewelry community for delivering confidence to clients through quality and value every time.
Analyze and audit the existing website to identify the health of the site
Meet search engine requirements for crawling and indexing
Improve search engine rankings
Analyze competitor's sites to develop a competitive strategy
Continuously track and report rankings
Daily Website crawls using best SEO tools & checks for errors
Tracked Keywords
SEO for a set amount of products each month
Analysis of competitors
Increased brand visibility
Found and removed spam backlinks
Created product descriptions
Researched and optimized keywords
Resolved technical issues to improve site speed
Created meta tags for the website and social media
Created a set amount of blogs each month
Tracked and monitored keywords
Improved keyword rankings
Created backlinks on social bookmarking sites
Created and managed the Google business profile
Created business listings
Created citations (business profiles on high domain ranking sites)
Sabrina A, located in Los Angeles, specializes in handcrafted high-end jewelry & bespoke bridal jewelry.
Analyze and audit the existing website to identify the health of the site
Meet search engine requirements for crawling and indexing
Improve search engine rankings
Identify potentials for keywords to improve keyword rankings
Analyze competitor's sites to develop a competitive strategy
Continuously track and report rankings
Daily Website crawls using best SEO tools & checks for errors
Tracked Keywords
SEO for a set amount of products each month
Analysis of competitors
Increased brand visibility
Found and removed spam backlinks
Created product descriptions
Researched and optimized keywords
Resolved technical issues to improve site speed
Created meta tags for the website and social media
Created a set amount of blogs each month
Tracked and monitored keywords
Improved keyword rankings
Created backlinks on social bookmarking sites
Created and managed the Google business profile
Created business listings
Created citations (business profiles on high domain ranking sites)
Takar Jewelry, founded in 2018, is a luxury jewelry company based and manufactured in Los Angeles, CA. Designers, founders, and sisters Christine and Talar Levonian were born and raised in the heart of Downtown Los Angeles.
Analyze and audit the existing website to identify the health of the site
Meet search engine requirements for crawling and indexing
Improve search engine rankings
Identify potentials for keywords to improve keyword rankings
Analyze competitor's sites to develop a competitive strategy
Continuously track and report rankings
Daily Website crawls using best SEO tools & checks for errors
Tracked Keywords
SEO for a set amount of products each month
Analysis of competitors
Increased brand visibility
Found and removed spam backlinks
Created product descriptions
Researched and optimized keywords
Resolved technical issues to improve site speed
Created meta tags for the website and social media
Created a set amount of blogs each month
Tracked and monitored keywords
Improved keyword rankings
Created backlinks on social bookmarking sites
Created and managed the Google business profile
Created business listings
Created citations (business profiles on high domain ranking sites)