Case Studies

Nancy Fine Jewelry

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Who is Nancy Fine Jewelry?

Founded in 2021 by Tony, Nancy, and their daughter Nicole, Nancy's Fine Jewelry is a Los Angeles-based jewelry store that provides fine jewelry at reasonable prices. NFJ’s mission-driven operation upholds the values of sustainability, ethical sourcing, and customer inclusivity.

Challenges

  • Nancy Fine Jewelry was founded in 2021, and did not already have a large base of customers

  • Shoppers interested in jewelry typically purchase in-person and are hesitant to purchase luxury products online, especially first-time-purchases

Objectives

  • Identify the brand’s strengths and values to determine a key target audience

  • Deliver a cohesive marketing, branding, and visual identity

  • Create digital content to showcases the NFJ values of sustainability and diversity

  • Design a site that meets the structural and technical requirements for SEO, customer usability, and google crawling and indexing

  • Launch a beautiful, informative, and easy-to-navigate online store

Services Provided

  • Marketing Strategy

  • Brand/Visual Identity Strategy

  • UX and Web Design

  • Photoshoot and Content/Media Creation

  • Creative Copy and Messaging

Solution

  • Analyzed the purchasing habits and needs of NFJ’s target audience

  • Created a visual identity that resonated with the brand’s values of sustainability, diversity, and inclusivity

  • Planned and executed a photoshoot to showcase the range of products and type of client NFJ markets towards

  • Created authentic, fresh, and friendly brand messaging, copy, and voice across channels and media that resonated with target clients

Ounce of Salt Jewelry

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Who is Ounce of Salt Jewelry?

Since Jen Oliak founded Ounce of Salt Jewelry, it has been known in the South Bay and Los Angeles jewelry community for delivering confidence to clients through quality and value every time.

Challenges

  • Ounce of Salt’s previous site was outdated and difficult to navigate, contributing to low margins and retention rates

  • Shoppers interested in jewelry typically purchase in-person and are hesitant to purchase high value, luxury products online, especially first-time-purchases

  • Oliak’s recognition as a lifestyle blogger had not been extended to the Ounce of Salt Jewelry brand

Objectives

  • Expanding the capabilities and features of OSJ’s online store by converting the site from WordPress to Shopify

  • Meet structure and technical requirements for SEO, customer usability, and google crawling and indexing

  • Creating a beautiful, informative, and easy-to-navigate online store

  • Rebrand OSJ with a focus on Oliak’s identity as a woman in business, lifestyle blogger, and a mother, best friend, and daughter

  • Acquire new audiences and drive repeat purchases from the past

Services Provided

  • Marketing Strategy

  • Brand/Visual Identity Strategy

  • UX and Web Design

  • Photoshoot and Content/Media Creation

  • Creative Copy and Messaging

Solution

  • Analyzed the purchasing habits and needs of existing Ounce of Salt Jewelry customers

  • Conducted a rebranding of the store to focus on Oliak as a lifestyle influencer, face, and brain behind Ounce of Salt

  • Planned and executed photoshoots of Oliak in her home as well as the Ounce of Salt design studio to create a photo and video content that would allow clients to get to know Oliak and her business personally and professionally

  • Delivered an authentic, confident, professional, and friendly brand messaging, copy, and voice across channels and media that resonated with existing and target clients

Gamzo & Co.

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Who is Gamzo & Co?

Founded in 2010 by three brothers, Gamzo & Co is an upscale jewelry and luxury timepiece retailer in Downtown Los Angeles that combines the expertise of a premier design house with the personal touch of an exclusive boutique.

Challenges

  • Shoppers interested in jewelry typically purchase in-person and are hesitant to purchase luxury, high value products online, especially first-time-purchases

  • Shoppers interested in jewelry typically purchase in-person and are hesitant to purchase high value, luxury products online, especially first-time-purchases

Objectives

  • Identify the key values and vision of Gamzo & Co, based on the brand’s clients, to deliver a cohesive marketing, branding, and visual identity

  • Create digital content to showcase Gamzo & Co’s products and market towards the key target audience

  • Migrate data from the previous site to a new site

  • Design a site that meets the structural and technical requirements for SEO, customer usability, and google crawling and indexing

  • Deliver a beautiful, informative, and easy-to-navigate online store

Services Provided

  • Marketing Strategy

  • Brand/Visual Identity Strategy

  • UX and Web Design

  • Photoshoot and Content/Media Creation

  • Creative Copy and Messaging

Solution

  • Analyzed the purchasing habits and needs of Gamzo & Co’s customer base

  • Created a visual identity focusing on exclusivity, luxury, expertise, and personal touch

  • Planned and executed a stylized product photoshoot to showcase specific products and collections

  • Planned and executed a photoshoot with models to embody the Gamzo & Co client look and lifestyle

  • Created professional, confident, and service-oriented brand messaging, copy, and voice across channels and media that resonated with target clients

Ounce of Salt Jewelry

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Who is Nancy Fine Jewelry?

Since Jen Oliak founded Ounce of Salt Jewelry, it has been known in the South Bay and Los Angeles jewelry community for delivering confidence to clients through quality and value every time.

Objectives

  • Analyze and audit the existing website to identify the health of the site

  • Meet search engine requirements for crawling and indexing

  • Improve search engine rankings

  • Identify potentials for keywords to improve keyword rankings

  • Analyze competitor's sites to develop a competitive strategy

  • Continuously track and report rankings

SEO Tactics We Deploy

SEO Site Audit

  • Daily Website crawls using best SEO tools & checks for errors

  • Tracked Keywords

  • SEO for a set amount of products each month

  • Analysis of competitors

  • Increased brand visibility

  • Found and removed spam backlinks

  • Created product descriptions

On Page SEO

  • Researched and optimized keywords

  • Resolved technical issues to improve site speed

  • Created meta tags for the website and social media

  • Created a set amount of blogs each month

  • Tracked and monitored keywords

  • Improved keyword rankings

Off Page SEO

  • Created backlinks on social bookmarking sites

  • Created and managed the Google business profile

  • Created business listings

  • Created citations (business profiles on high domain ranking sites)

Sabrina A

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Who is Sabrina a?

Sabrina A, located in Los Angeles, specializes in handcrafted high-end jewelry & bespoke bridal jewelry.

Objectives

  • Analyze and audit the existing website to identify the health of the site

  • Meet search engine requirements for crawling and indexing

  • Improve search engine rankings

  • Identify potentials for keywords to improve keyword rankings

  • Analyze competitor's sites to develop a competitive strategy

  • Continuously track and report rankings

SEO Tactics We Deploy

SEO Site Audit

  • Daily Website crawls using best SEO tools & checks for errors

  • Tracked Keywords

  • SEO for a set amount of products each month

  • Analysis of competitors

  • Increased brand visibility

  • Found and removed spam backlinks

  • Created product descriptions

On Page SEO

  • Researched and optimized keywords

  • Resolved technical issues to improve site speed

  • Created meta tags for the website and social media

  • Created a set amount of blogs each month

  • Tracked and monitored keywords

  • Improved keyword rankings

Off Page SEO

  • Created backlinks on social bookmarking sites

  • Created and managed the Google business profile

  • Created business listings

  • Created citations (business profiles on high domain ranking sites)

Takar Jewelry

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Who is Takar Jewelry?

Takar Jewelry, founded in 2018, is a luxury jewelry company based and manufactured in Los Angeles, CA. Designers, founders, and sisters Christine and Talar Levonian were born and raised in the heart of Downtown Los Angeles.

Objectives

  • Analyze and audit the existing website to identify the health of the site

  • Meet search engine requirements for crawling and indexing

  • Improve search engine rankings

  • Identify potentials for keywords to improve keyword rankings

  • Analyze competitor's sites to develop a competitive strategy

  • Continuously track and report rankings

SEO Tactics We Deploy

SEO Site Audit

  • Daily Website crawls using best SEO tools & checks for errors

  • Tracked Keywords

  • SEO for a set amount of products each month

  • Analysis of competitors

  • Increased brand visibility

  • Found and removed spam backlinks

  • Created product descriptions

On Page SEO

  • Researched and optimized keywords

  • Resolved technical issues to improve site speed

  • Created meta tags for the website and social media

  • Created a set amount of blogs each month

  • Tracked and monitored keywords

  • Improved keyword rankings

Off Page SEO

  • Created backlinks on social bookmarking sites

  • Created and managed the Google business profile

  • Created business listings

  • Created citations (business profiles on high domain ranking sites)

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