Social Media Marketing for Jewelers: Top 8 Key Takeaways for 2023

January 17, 2023

By

ITJ Group

Are you doing social media marketing correctly? 

As per a recent estimate, around 59.3 percent of the global population is on social media. The aggregate user base for all social media platforms is now reaching the whopping 4.74 billion mark.

This growing influence of social media is a great opportunity for all businesses and marketers as they can now target more prospects using social media as a tool. Though it may sound simple, the process demands extensive effort in the right direction to yield the desired results for your business. 

So, we will discuss the top eight social media tips and tricks you can implement in 2023 to make your business an online buzz game. 

Just getting started? Check out our Online Retailer’s Guide to Social Media Marketing.

8 Social Media Marketing Tips to Implement in 2023

Social media in itself is dynamic and is constantly transforming to provide its users with a better experience. In a way, this constant change can be advantageous for marketers as they continuously look for new ideas and ways of reaching their prospects. 

Targeting ongoing trends and developing new creative ideas is fundamental for success in your social media marketing goal. 

So, keeping all these in mind, presenting you our top eight social media marketing tips.

1. Unfollowing Beauty Standards

In 2022, we already celebrate individuality, sexuality, different colors, and so on; now, it’s time to celebrate different types of beauty. We already have the hand of this idea, and in 2023 this idea will further expand its horizon. And just like social media, people are evolving too, and thus, understanding their needs and modifying your brand accordingly is essential. 

For instance, for plus-size people, a number of high-end fashion brands have already started manufacturing clothes. And by creating campaigns about the same on various social media platforms celebrating the idea of different types of beauty. 

In the same manner, you can also modify your marketing campaign to fit your niche audience and aim for more inclusive and sustainable growth of your company.

Such a campaign will help you to attract a lot of eyes and increase brand growth immensely. Here, all you need is perspective. Add that flair to your campaigns to retain and attract more prospects.

2. Fresh, Original, Authentic Content

With a growing user base in social media, you will find many new businesses emerging in the market following the same old trends and strategies to garner more prospects. Thus, to add a differential factor and stand a step ahead of your competition on social media, offering something fresh is critical.

Unique and creative content has become one of the determining factors in the brand-building process.

Create campaigns, posts, etc., that feel natural within social media. For instance, you can consider offering filter-free content to create real connectivity and authenticity between your business and your prospects. There’s no need to make expensive videos with high-production value. Go for authenticity and originality over expensive equipment and fancy filming techniques. 

If you have a Shopify store, check out our blog on how to connect Instagram to Shopify!

3. The Key Is Consistency

Social media algorithms routinely favor creators who post consistently. Know your audience and post content tailored to your customers.

Maintain a posting schedule and vary the types of content you post.

Your social media posts can include the followings:

  • Quick tips
  • How-to’s
  • Polls
  • Questions
  • Announcements, and updates about your business.
  • Testimonials

4. Post and Participate

While understanding a social media algorithm is helpful, you don’t need to be an artificial intelligence whizz to do well on different platforms. For example, any effort you invest in social media will help  increase your overall engagement, whether you post 10 stories a day or 5 posts throughout the month. 

You need to engage your audience by responding to questions, messages, and comments on posts as soon as they arise.

Being responsive on social media tells a lot about your credibility. You can add a personal touch by interacting and engaging with posts and comments of other creators.

Pro Tip: Create engaging stories like questionnaires, and remember to share any answers you get!

5. Join the Dots of Creativity

You want to stand out in your audience's feed! And for that, you need to bring that 'wow' factor in your content, so you must accompany your post with stunning visuals, illustrations, and art.

You can find several websites like Canva that provide free templates and features.

Follow all the trends, such as adding trending audio to your post, but never forget to use a twist of your own. Try to bring in a little personalization to the trends to make them more interesting and engaging for your targeted audience.

6. Add and Subtract as Needed

Avoid monotony and regularly mix things up to be relevant with each passing day. Although, if you can do one thing really well that routinely gets attention and gains followers, you might as well go all in!

If you’re just starting out, do not contain yourself within posting written or promotional or instructional content.

Consider including relevant videos, images, and maybe even memes.

Remember to vary your content and keep trying new things while remaining authentic to yourself and the brand.

7. The Number Game is Relevant

Increasing social media following certainly improves your credibility as a brand.

The more people follow the business, the more recognition your brand will have out in the wild. The more people are aware of its products or services, ultimately leading to the business's growth and expansion.

Along with the organic reach, consider complementing your best posts by boosting them, i.e., paid ads. 

When looking to increase the audience, try posting your content on multiple platforms. If a video does well on TikTok, post it to YouTube Shorts and Instagram Reels, as well! Make sure to link to your different social media accounts in your bio so followers can see your content on all channels.

8. Collab Offers!

Be open to collaborating with other creators!

Collaboration is a great way to reach a larger and more diverse group of prospects. Also, if you collaborate with a reputable brand, at the end of the day, it will definitely be beneficial for your brand.

Collaborate with well-known celebrities, influencers, and bloggers to target more audiences.

Try finding brands that complement your products. For instance, if you have a jewelry brand, try collaborating with a brand that sells bridal attire, and so on.

Conclusion

If you only take away 3 tips for social media marketing from this article, remember to be authentic, consistent, and creative!

A well-thought-out strategy for social media marketing offers a further valuable resource to enhance marketing outcomes and enable you to connect with clients in ways that resonate. 

Not ready to take on Social Media Marketing alone? Contact us at ITJ Group for a FREE consultation and branding and social media audit.

SEO for Jewelers: How to Use Yelp for Your Business

March 30, 2023

by

ITJ Group

SEO for a jewelry business is very important and should always be a big part of your marketing strategy. Improving your local SEO will help people in your area find your jewelry business, one way you can do that is by setting up a Yelp business listing.

Read article

30

Mar

2023

5 Common SEO Mistakes Jewelry Businesses Should Avoid

December 20, 2022

by

ITJ Group

Wondering why your focused keywords aren't bringing in traffic? Not sure why your jewelry website never appears among the top search results? Although there are ample articles on tips for strategizing your SEO, minimizing the most commonly made mistakes is also an important thing to be aware of. With that in mind, let's take a look at the 5 most frequent SEO mistakes that jewelers should not overlook.

Read article

20

Dec

2022

SEO for Jewelers: 8 Ways to Get a Google Featured Snippet

December 15, 2022

by

ITJ Group

Having your content as a featured snippet can dramatically boost your traffic due to it being the first, and often the only, thing that users will click on. Although the importance of featured snippets is not a secret, very few jewelry businesses actually implement them. And while getting snippets is not easy, but it can be achieved with certain strategies. So, utilize the tips in this guide to take control of featured snippets, establish yourself as a formidable competitor in your field, and increase your jewelry business's organic traffic and brand recognition.

Read article

15

Dec

2022

SEO for Jewelers: SEO Trends to Know for 2023

December 13, 2022

by

Kat @ ITJ Group

The internet is constantly evolving, and staying up to date on SEO trends for 2023 is crucial for any online jewelry business. You will gain more leads if you conduct business online in some format, whether through an online store or on social media. Knowing the current state of the SEO market, we can determine the trends you should focus on and follow. So, here are the top 10 Jewelry SEO trends of 2023 that you should include in your jewelry business's marketing strategy.

Read article

13

Dec

2022

The Fashion House You Can Expect to Influence Next Year’s Jewelry Market

December 8, 2022

by

Esperanza Gilchrist

Even if you’re a small jewelry business, monitoring what the broader industry powerhouses are doing is important. Fashion motifs that appear on the runway are heavily influential in the popular adornment and accessories of the upcoming year. The ‘trickle-down’ effect of fashion refers to how aesthetics first appear in Haute couture, are then embraced by designer brands, and eventually hit the mass market through accessible vendors. Perhaps your customers aren’t asking for a piece directly off the runway, but they could be referring to the ‘trickle-down’ aesthetics they have seen manifest on social media or in real life.

Read article

08

Dec

2022

8 Ways Small Jewelry Businesses Can Prepare for Holiday Shopping

December 6, 2022

by

ITJ Group

Is your small jewelry business prepared for holiday shopping? With each day, the craze around holiday shopping intensifies. The holiday season is undoubtedly the biggest revenue generator for online jewelry stores. However, with the rise in competition, it’s becoming increasingly difficult, especially for small retailers, to attract potential customers and turn a profit during the holiday period. As the holiday season is approaching fast, you should make sure your SMB jewelry e-commerce store is ready for it. So here are our 8 tips for small jewelry businesses so they can effectively prepare for the upcoming holiday shopping.

Read article

06

Dec

2022

SEO for Jewelers: 7 Steps for Local SEO

November 30, 2022

by

ITJ Group

Local SEO is essential for any jewelry business that has top-notch customer service and wants to serve clients in a specific area. It enables businesses to appear in Search Engine Results Pages (SERPs) in a specific area. Local SEO depends on how you are marketing your jewelry business’s name, products, and services to local shoppers. Local SEO increases website traffic and leads, and ultimately results in greater conversions. If your store doesn’t show up when you search “jewelry stores near me,” then this blog is for YOU. Without further dilly-dallying, here are 7 ways to make your mark on location-based searches.

Read article

30

Nov

2022

5 Essential Shopify Apps for Online Jewelry Stores

November 22, 2022

by

ITJ Group

With about 7,900 Shopify apps currently available to online jewelry stores, it can be daunting for online jewelry stores to figure out what app to use. Many of the apps can perform similar functions, so unless you have put in the time and effort to test out and compare a few, you won’t really be able to tell which app is best for your jewelry business. Luckily, that is where we come in. At ITJ Group, we’ve set up dozens of online jewelry stores through Shopify and have tried out hundreds of apps. So, let’s get into 5 Essential Shopify Apps for Online Jewelry Stores.

Read article

22

Nov

2022

8 SEO Steps to Optimize a Jewelry E-Commerce Site for Mobile Voice Search

November 15, 2022

by

ITJ Group

How often do you ask Alexa to play your favorite song? Or how often do you ask Siri for directions to a new location? Quite often, right? According to PwC, 71% of consumers prefer using voice queries over typing. Every jewelry business owner needs to optimize their website so that voice search users can easily find them. So, let's find out how you can optimize your jewelry website for voice searches and stand out from the rest.

Read article

15

Nov

2022

5 Ways to Improve Mobile SEO for Jewelry Websites in 2023

November 8, 2022

by

ITJ Group

Shoppers are increasingly making purchasing decisions via their mobile devices. If your online jewelry business isn't optimized for mobile shopping, you could be missing out on sales and potential customers. So, here are 5 proven mobile SEO tips for jewelers that you can integrate into your SEO strategy.

Read article

08

Nov

2022

An Online Retailer's Guide to Effective Social Media

October 31, 2022

by

ITJ Group

If you can’t decide what social media platform fits your brand, don't worry; here are six effective ways to figure out the best social media platform for your business.

Read article

31

Oct

2022

How to Connect Your Shopify to Instagram

October 20, 2022

by

ITJ Group

With powerful integrations, Shopify and Instagram let vendors promote and advertise products that can be bought directly from the Instagram platform. When you connect Instagram to your Shopify, you can promote your products to a wider audience and build personalized and customized ad campaigns... but first you'll need to connect Instagram to Shopify.

Read article

20

Oct

2022

Why We Use Webflow Over WordPress

October 12, 2022

by

ITJGroup

Not satisfied with your current WordPress performance? Curious to explore the vast and powerful features of Webflow? Whatever your situation, here is all you need to know about the differences between the two.

Read article

12

Oct

2022

How to Stay Current on SEO Trends

March 3, 2021

by

Ryan Hoang

In the world of SEO, the trend tends to change from time to time. If you stay dependent on the same old techniques while expecting miraculous results; it is NOT going to work in your favor. Therefore, for better results, you need to keep an eye on the latest SEO trends and implement them accordingly. In this article, we explore how you can do just that.

Read article

03

Mar

2021

A Part-Time Guide to a Full-Scale Jewelry Business

June 18, 2020

by

Sam Mohammad Barkati

Jewelry making as an art and a hobby has gained tremendous popularity over the past decade for many reasons. Thus, many people are looking to transform their hobby into a lucrative business. But how can you even start a jewelry business? How can you make yourself stand out from the competition? How can you sell your jewelry online? ITJGroup has got you covered.

Read article

18

Jun

2020

ITJGroup: An All in One Solution

June 12, 2020

by

Anthony Phan

With around 60% of total retail sales happening online, business have to alter their advertising and marketing approaches to maintain the same levels of profits. Yet, for modern jewelers, they may not have time time nor technical expertise to indulge in that. But, here at ITJGroup we can help you with that exact problem; it is our specialty. So, let us walk you through what our process looks like, so you can decide if it is right for you.

Read article

12

Jun

2020

COVID-19 & Jewelry

June 5, 2020

by

Raosaheb Ghuge

The COVID-19 pandemic has single-handedly transformed the entirety of the global economy. To date, 185 out of the 195 total countries have been affected by the virus in some way, with the IMF declaring the impact to be the worst since the great depression in the 1930s. While a handful of companies, such as technology, video conferencing, and online grocery store companies have flourished, not everyone has been so lucky. So, what does this mean for the jewelry market?

Read article

05

Jun

2020

LOAD MORE