SEO for a jewelry business is very important and should always be a big part of your marketing strategy. Improving your local SEO will help people in your area find your jewelry business, one way you can do that is by setting up a Yelp business listing. You may be thinking “but the digital world is inclining toward a Google dictatorship, so does having a Yelp listing really matter?”.
The answer to this question is a big ‘YES’, especially if you are in the jewelry business.
For most jewelers, having a prominent local customer base is quite important – as it can be a game changer for revenue. Using Yelp can ultimately help your jewelry store increase its presence locally.
What is Yelp?
To put it in simple terms, Yelp is an online directory that helps users search for and discover local businesses. Yelp organizes its listings by business type, geographic location, along with other unique features.
Being able to rank higher on Yelp really depends on the keywords you use, the categories you put your shop in, and the number of reviews your store has.
Yelp users will usually provide reviews and photos about the experience they had with a business which is essentially a great marketing opportunity that will help your businesses local SEO.
Benefits of a Yelp Listing for Jewelers
There are three main advantages of having your business listing on online directories like Yelp.
1.Improves Visibility Locally
Make sure that you claim your business listing on Yelp, and update all the information on your business profile. Things like your business name, phone number, and address are what search engines use to suggest business in a local search.
2.Engaging with Customers
On Yelp, users will provide reviews, rating, and photos of the experience they had with a business. Monitoring reviews is a great way to increase engagement, improve your service, and resolve any recurring issues. Apart from increasing engagement, reviews will help with listing higher on Yelps directory and also help to improve the rankings on major search engines like Google.
It is true that some customers may provide negative reviews. Instead of taking a negative approach to them, take the opportunity to improve your customer service and respond quickly. With a higher number of reviews, the popularity of your jewelry business will eventually increase.
3.Improved Rankings on Search Engines
Utilizing Yelp is one way to help boost your business ranking for local listings on search engines. Many search engines consider Yelp a reliable source of information on local businesses. Like with all SEO efforts, it will take time to rank higher on local searches.
How to Improve Your Yelp Listing?
There are a couple of things you should consider implementing for better results on Yelp.
1.Deliver Quality Services
Delivering exceptional service to customers is a great and easy way to receive great reviews. Your jewelry brand will definitely see an increase in popularity with great customer reviews on your Yelp listing.
More often than not, businesses that have received positive reviews online are the ones providing exceptional products and services. Reviews and ratings are essentially organic, and should not be manipulated. Businesses cannot afford to lose sight of the quality of their services if they wish to maintain positive reviews. Happy customers are more likely to come back and spread the word about your jewelry business.
2.Create an Outstanding Yelp Business Profile
It is crucial to claim and set up your Yelp listing for your business. Take your time to make sure that you have filled out all the correct information on your business profile.
A well-written and creative description can convince potential customers to shop at your jewelry business.
You need to set yourself apart from other jewelry locations that will pop up on a local search. A great way to do so is by including any services you offer that other jewelry stores around you may not have.
Upload quality photos of your jewelry to gather instant attention. Customers don’t want to waste their time going to a business that will not meet their standards. Adding images of your jewelry is a great way to showcase the types of pieces you have to offer and will help you draw in the right crowd.
Something that may not be taken into consideration when completing your Yelp listing is using keywords in your description and choosing the correct category for your business. Do the research and find out what keywords will work best for your jewelry business. By using the correct keywords and categories you will surely get to the right audience.
3.Respond to Reviews in a Timely Manner
It is quite common for people to do research and read reviews before deciding what brand to do business with. Therefore, reviewing and responding to both negative and positive reviews should be an important part of your Yelp marketing plan.
Something you want to remember is not to avoid bad reviews, you always want to make sure that the bad reviews are responded to. Every business gets bad reviews, but responding to the negativity in a professional manner while trying to suggest a solution will showcase your great customer service, and potentially turn a bad review into a positive one. If you are getting multiple negative reviews about the same thing, it might be a good idea to look at the feedback and find ways how you can improve your business.
The amount your jewelry business receives on Yelp will have an impact on your ranking.
4.Optimize for Keywords
Keywords are a big part of SEO, but you should always be mindful of the number of times you use one specific keyword. Search engines will consider your page as spammy if you are keyword stuffing as it sounds very unnatural, remember, you should write for readers and not for the bots and use your keywords in a natural way.
It is important to consider the content on your Yelp listing, especially your business description. So, make sure you are communicating the information you want to be remembered for.
Consider a few keywords that you want to appear in search results. Then make sure that your content matches those keywords as a part of your local SEO strategy.
Learn more here: Jewelers local SEO strategy.
Yelp SEO for jewelers is not difficult but very important, especially if you want to increase your ranking for local searches. With the jewelry business being a highly competitive niche, venturing and excelling in local directories can be a breakthrough to increase your revenue.
You can transform your SEO to a whole different level by opting for a free SEO website audit from ITJ Group.