SEO for Jewelers: How to Use Yelp for Your Business

March 30, 2023

By

ITJ Group

Improve your Yelp SEO for local searches

SEO for a jewelry business is very important and should always be a big part of your marketing strategy. Improving your local SEO will help people in your area find your jewelry business, one way you can do that is by setting up a Yelp business listing. You may be thinking “but the digital world is inclining toward a Google dictatorship, so does having a Yelp listing really matter?”.

The answer to this question is a big ‘YES’, especially if you are in the jewelry business.

For most jewelers, having a prominent local customer base is quite important – as it can be a game changer for revenue. Using Yelp can ultimately help your jewelry store increase its presence locally.

What is Yelp?

To put it in simple terms, Yelp is an online directory that helps users search for and discover local businesses. Yelp organizes its listings by business type, geographic location, along with other unique features.

Being able to rank higher on Yelp really depends on the keywords you use, the categories you put your shop in, and the number of reviews your store has.

Yelp users will usually provide reviews and photos about the experience they had with a business which is essentially a great marketing opportunity that will help your businesses local SEO.

Benefits of  a Yelp Listing for Jewelers

There are three main advantages of having your business listing on online directories like Yelp.

Appear in local searches for jewelry

1.Improves Visibility Locally

Make sure that you claim your business listing on Yelp, and update all the information on your business profile. Things like your business name, phone number, and address are what search engines use to suggest business in a local search.

More reviews lead to a higher ranking on Yelp

2.Engaging with Customers

On Yelp, users will provide reviews, rating, and photos of the experience they had with a business. Monitoring reviews is a great way to increase engagement, improve your service, and resolve any recurring issues. Apart from increasing engagement, reviews will help with listing higher on Yelps directory and also help to improve the rankings on major search engines like Google.

It is true that some customers may provide negative reviews. Instead of taking a negative approach to them, take the opportunity to improve your customer service and respond quickly. With a higher number of reviews, the popularity of your jewelry business will eventually increase.

3.Improved Rankings on Search Engines

Utilizing Yelp is one way to help boost your business ranking for local listings on search engines. Many search engines consider Yelp a reliable source of information on local businesses. Like with all SEO efforts, it will take time to rank higher on local searches.

How to Improve Your Yelp Listing?

There are a couple of things you should consider implementing for better results on Yelp.

Great customer service will lead to good Yelp reviews

1.Deliver Quality Services

Delivering exceptional service to customers is a great and easy way to receive great reviews. Your jewelry brand will definitely see an increase in popularity with great customer reviews on your Yelp listing. 

More often than not, businesses that have received positive reviews online are the ones providing exceptional products and services. Reviews and ratings are essentially organic, and should not be manipulated. Businesses cannot afford to lose sight of the quality of their services if they wish to maintain positive reviews. Happy customers are more likely to come back and spread the word about your jewelry business.

Your Yelp business profile will help improve your local SEO

2.Create an Outstanding Yelp Business Profile

It is crucial to claim and set up your Yelp listing for your business. Take your time to make sure that you have filled out all the correct information on your business profile. 

A well-written and creative description can convince potential customers to shop at your jewelry business.

You need to set yourself apart from other jewelry locations that will pop up on a local search. A great way to do so is by including any services you offer that other jewelry stores around you may not have. 

Upload quality photos of your jewelry to gather instant attention. Customers don’t want to waste their time going to a business that will not meet their standards. Adding images of your jewelry is a great way to showcase the types of pieces you have to offer and will help you draw in the right crowd. 

Something that may not be taken into consideration when completing your Yelp listing is using keywords in your description and choosing the correct category for your business. Do the research and find out what keywords will work best for your jewelry business. By using the correct keywords and categories you will surely get to the right audience.

Reviews will boost your jewelry business local search

3.Respond to Reviews in a Timely Manner

It is quite common for people to do research and read reviews before deciding what brand to do business with. Therefore, reviewing and responding to both negative and positive reviews should be an important part of your Yelp marketing plan. 

Something you want to remember is not to avoid bad reviews, you always want to make sure that the bad reviews are responded to. Every business gets bad reviews, but responding to the negativity in a professional manner while trying to suggest a solution will showcase your great customer service, and potentially turn a bad review into a positive one. If you are getting multiple negative reviews about the same thing, it might be a good idea to look at the feedback and find ways how you can improve your business. 

The amount your jewelry business receives on Yelp will have an impact on your ranking. 

Keyword search is one component of SEO for jewelers

4.Optimize for Keywords

Keywords are a big part of SEO, but you should always be mindful of the number of times you use one specific keyword. Search engines will consider your page as spammy if you are keyword stuffing as it sounds very unnatural, remember, you should write for readers and not for the bots and use your keywords in a natural way. 

It is important to consider the content on your Yelp listing, especially your business description. So, make sure you are communicating the information you want to be remembered for.

Consider a few keywords that you want to appear in search results. Then make sure that your content matches those keywords as a part of your local SEO strategy.

Learn more here: Jewelers local SEO strategy.

Conclusion

Yelp SEO for jewelers is not difficult but very important, especially if you want to increase your ranking for local searches. With the jewelry business being a highly competitive niche, venturing and excelling in local directories can be a breakthrough to increase your revenue. 

You can transform your SEO to a whole different level by opting for a free SEO website audit from ITJ Group.

Social Media Marketing for Jewelers: Top 8 Key Takeaways for 2023

January 17, 2023

by

ITJ Group

This growing influence of social media is a great opportunity for all jewelry businesses and marketers as they can now target more prospects using social media as a tool. Though it may sound simple, the process demands extensive effort in the right direction to yield the desired results for your jewelry business.

Read article

17

Jan

2023

5 Common SEO Mistakes Jewelry Businesses Should Avoid

December 20, 2022

by

ITJ Group

Wondering why your focused keywords aren't bringing in traffic? Not sure why your jewelry website never appears among the top search results? Although there are ample articles on tips for strategizing your SEO, minimizing the most commonly made mistakes is also an important thing to be aware of. With that in mind, let's take a look at the 5 most frequent SEO mistakes that jewelers should not overlook.

Read article

20

Dec

2022

SEO for Jewelers: 8 Ways to Get a Google Featured Snippet

December 15, 2022

by

ITJ Group

Having your content as a featured snippet can dramatically boost your traffic due to it being the first, and often the only, thing that users will click on. Although the importance of featured snippets is not a secret, very few jewelry businesses actually implement them. And while getting snippets is not easy, but it can be achieved with certain strategies. So, utilize the tips in this guide to take control of featured snippets, establish yourself as a formidable competitor in your field, and increase your jewelry business's organic traffic and brand recognition.

Read article

15

Dec

2022

SEO for Jewelers: SEO Trends to Know for 2023

December 13, 2022

by

Kat @ ITJ Group

The internet is constantly evolving, and staying up to date on SEO trends for 2023 is crucial for any online jewelry business. You will gain more leads if you conduct business online in some format, whether through an online store or on social media. Knowing the current state of the SEO market, we can determine the trends you should focus on and follow. So, here are the top 10 Jewelry SEO trends of 2023 that you should include in your jewelry business's marketing strategy.

Read article

13

Dec

2022

The Fashion House You Can Expect to Influence Next Year’s Jewelry Market

December 8, 2022

by

Esperanza Gilchrist

Even if you’re a small jewelry business, monitoring what the broader industry powerhouses are doing is important. Fashion motifs that appear on the runway are heavily influential in the popular adornment and accessories of the upcoming year. The ‘trickle-down’ effect of fashion refers to how aesthetics first appear in Haute couture, are then embraced by designer brands, and eventually hit the mass market through accessible vendors. Perhaps your customers aren’t asking for a piece directly off the runway, but they could be referring to the ‘trickle-down’ aesthetics they have seen manifest on social media or in real life.

Read article

08

Dec

2022

8 Ways Small Jewelry Businesses Can Prepare for Holiday Shopping

December 6, 2022

by

ITJ Group

Is your small jewelry business prepared for holiday shopping? With each day, the craze around holiday shopping intensifies. The holiday season is undoubtedly the biggest revenue generator for online jewelry stores. However, with the rise in competition, it’s becoming increasingly difficult, especially for small retailers, to attract potential customers and turn a profit during the holiday period. As the holiday season is approaching fast, you should make sure your SMB jewelry e-commerce store is ready for it. So here are our 8 tips for small jewelry businesses so they can effectively prepare for the upcoming holiday shopping.

Read article

06

Dec

2022

SEO for Jewelers: 7 Steps for Local SEO

November 30, 2022

by

ITJ Group

Local SEO is essential for any jewelry business that has top-notch customer service and wants to serve clients in a specific area. It enables businesses to appear in Search Engine Results Pages (SERPs) in a specific area. Local SEO depends on how you are marketing your jewelry business’s name, products, and services to local shoppers. Local SEO increases website traffic and leads, and ultimately results in greater conversions. If your store doesn’t show up when you search “jewelry stores near me,” then this blog is for YOU. Without further dilly-dallying, here are 7 ways to make your mark on location-based searches.

Read article

30

Nov

2022

5 Essential Shopify Apps for Online Jewelry Stores

November 22, 2022

by

ITJ Group

With about 7,900 Shopify apps currently available to online jewelry stores, it can be daunting for online jewelry stores to figure out what app to use. Many of the apps can perform similar functions, so unless you have put in the time and effort to test out and compare a few, you won’t really be able to tell which app is best for your jewelry business. Luckily, that is where we come in. At ITJ Group, we’ve set up dozens of online jewelry stores through Shopify and have tried out hundreds of apps. So, let’s get into 5 Essential Shopify Apps for Online Jewelry Stores.

Read article

22

Nov

2022

8 SEO Steps to Optimize a Jewelry E-Commerce Site for Mobile Voice Search

November 15, 2022

by

ITJ Group

How often do you ask Alexa to play your favorite song? Or how often do you ask Siri for directions to a new location? Quite often, right? According to PwC, 71% of consumers prefer using voice queries over typing. Every jewelry business owner needs to optimize their website so that voice search users can easily find them. So, let's find out how you can optimize your jewelry website for voice searches and stand out from the rest.

Read article

15

Nov

2022

5 Ways to Improve Mobile SEO for Jewelry Websites in 2023

November 8, 2022

by

ITJ Group

Shoppers are increasingly making purchasing decisions via their mobile devices. If your online jewelry business isn't optimized for mobile shopping, you could be missing out on sales and potential customers. So, here are 5 proven mobile SEO tips for jewelers that you can integrate into your SEO strategy.

Read article

08

Nov

2022

An Online Retailer's Guide to Effective Social Media

October 31, 2022

by

ITJ Group

If you can’t decide what social media platform fits your brand, don't worry; here are six effective ways to figure out the best social media platform for your business.

Read article

31

Oct

2022

How to Connect Your Shopify to Instagram

October 20, 2022

by

ITJ Group

With powerful integrations, Shopify and Instagram let vendors promote and advertise products that can be bought directly from the Instagram platform. When you connect Instagram to your Shopify, you can promote your products to a wider audience and build personalized and customized ad campaigns... but first you'll need to connect Instagram to Shopify.

Read article

20

Oct

2022

Why We Use Webflow Over WordPress

October 12, 2022

by

ITJGroup

Not satisfied with your current WordPress performance? Curious to explore the vast and powerful features of Webflow? Whatever your situation, here is all you need to know about the differences between the two.

Read article

12

Oct

2022

How to Stay Current on SEO Trends

March 3, 2021

by

Ryan Hoang

In the world of SEO, the trend tends to change from time to time. If you stay dependent on the same old techniques while expecting miraculous results; it is NOT going to work in your favor. Therefore, for better results, you need to keep an eye on the latest SEO trends and implement them accordingly. In this article, we explore how you can do just that.

Read article

03

Mar

2021

A Part-Time Guide to a Full-Scale Jewelry Business

June 18, 2020

by

Sam Mohammad Barkati

Jewelry making as an art and a hobby has gained tremendous popularity over the past decade for many reasons. Thus, many people are looking to transform their hobby into a lucrative business. But how can you even start a jewelry business? How can you make yourself stand out from the competition? How can you sell your jewelry online? ITJGroup has got you covered.

Read article

18

Jun

2020

ITJGroup: An All in One Solution

June 12, 2020

by

Anthony Phan

With around 60% of total retail sales happening online, business have to alter their advertising and marketing approaches to maintain the same levels of profits. Yet, for modern jewelers, they may not have time time nor technical expertise to indulge in that. But, here at ITJGroup we can help you with that exact problem; it is our specialty. So, let us walk you through what our process looks like, so you can decide if it is right for you.

Read article

12

Jun

2020

COVID-19 & Jewelry

June 5, 2020

by

Raosaheb Ghuge

The COVID-19 pandemic has single-handedly transformed the entirety of the global economy. To date, 185 out of the 195 total countries have been affected by the virus in some way, with the IMF declaring the impact to be the worst since the great depression in the 1930s. While a handful of companies, such as technology, video conferencing, and online grocery store companies have flourished, not everyone has been so lucky. So, what does this mean for the jewelry market?

Read article

05

Jun

2020

LOAD MORE