With about 7,900 Shopify apps currently available to online jewelry stores, it can be daunting for online jewelry stores to figure out what app to use.
Many of the apps can perform similar functions, so unless you have put in the time and effort to test out and compare a few, you won’t really be able to tell which app is best for your jewelry business. Luckily, that is where we come in. At ITJ Group, we’ve set up dozens of online jewelry stores through Shopify and have tried out hundreds of apps.
Please note that due to the pricing for various apps being largely based on the current state of your store, such as the number of jewelry products, monthly orders, client list, etc., we will hold off on stating any pricing for the apps mentioned below. Yet regardless of pricing, many of these apps offer free trials, so go ahead and check them out for yourself.
Of course, you can always schedule a meeting with us to talk about your brand, budget, and what works best for you.
So, let’s get into 5 Essential Shopify Apps for Online Jewelry Stores.
1. SEO, Speed & Image Optimizer
ITJ’s Rating: ★★★★★
This app provides a handful of useful options that help boost your stores speed and SEO rankings. It will save you hours and hours of time.
The image optimizer options help save you time by automatically optimizing your images so that they are smaller in size, without sacrificing quality, which allows your store to load faster, especially on mobile devices.
When running the optimizer, you also have the option to edit the alt text and file names associated with each image.
So not only does this app save you time, it increases your SEO and speed potential as well.
Another useful option that this app contains is the ability to control the third-party scripts (apps) through a script control panel. Here, you can turn specific apps & scripts on or off for specific pages within your website, such as your homepage, product pages, blogs, cart, etc. This allows your website to load and run faster due to only having the apps loaded on pages where they will be used, rather than your entire website.
Those are two of our favorite functions of this app, but it can also do many other things as well. Feel free to check it out here for yourself.
2. Zepto Product Personalizer
ITJ’s Rating: ★★★★☆
This app is great for showcasing any and all personalization options that your jewelry might have, as well as allowing your customers to see what the different options available for each product will actually look like.
With unlimited options, you can go far beyond Shopify’s default limit of 100 variants. You can showcase all the different styles your jewelry might have.
Your customers can select anything from different sizes to colors to images or styles, all the while having a preview shown of their current selection.
The only drawback to this app is the backend user experience and user interface. It can take some time to fully understand the best way to utilize the options and functionality, and can take a bit of time to input everything correctly.
However, quick visual feedback will allow the customer to see exactly what they will be ordering, and will showcase your designs in all their beauty. With an image being worth a thousand words, the app is definitely worth your time and consideration, so try it out here.
3. Klaviyo: Email Marketing & SMS
ITJ’s Rating: ★★★★★
We’ve used both Klaviyo and Mailchimp, but when it comes to the Shopify integration, analytics, design, integrations, A B testing, SMS compliance, pricing, customization, and segmentation, Klaviyo is the far superior choice.
Klaviyo and Shopify enable real time and historical syncing for customers and products, so it is super easy to see a variety of data for customers.
Flows are another huge draw of Klaviyo. We’ve created complex flows to target specific customer behaviors such as viewing a product more than once, abandoning a checkout, or engaging with a newsletter. Klaviyo flows are super easy to set up and customize, and they even have flows pre-made for various types of engagement throughout the sales funnel.
Furthermore, creating sophisticated, and even personalized email templates is a breeze. You can select products specific from your store and pop them into an email or dynamic products, so each contact will see a product that they have either viewed before or have shown interest in.
When it comes to surveys and sign-up-forms, you can target customers based on segment, url, on-site behaviors, load time, amount scrolled, etc. Collecting phone numbers, email addresses, age range, and any type of data couldn’t be simpler. We also love that Klaviyo always keeps us in compliance with SMS by making sure customers know their rights and can opt out at any time.
Another favorite feature of ours is the Klaviyo Showcase. Rather than signing up for a plethora of email newsletters from brands you admire, you can checkout the Showcase to see what brands similar to yours are doing. The Showcase is a great way to get inspired to try new techniques and designs.
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If you love getting into the nitty gritty, Klaviyo is your oyster! With a ton of customizable data visualization tools and analytics, you won’t have to export your data anywhere else. Also, you can quickly set up A/B testing and analyze the results based on any data point, such as amount spent, open rate, click rate, delivery, etc.
Despite running into some issues that we couldn’t solve from the Klaviyo Help Center, the customer support agents respond timely and are incredibly professional and knowledgeable. Also, the Help Center gets updated pretty frequently with new articles and educational resources.
There are so many ways to make Klaviyo work for your Shopify store, whether you have 100 contacts or 100,000 contacts.
Learn more about the Klaviyo Shopify integration here.
4. POWR Easy Contact Form Builder
ITJ’s Rating: ★★★★☆
If you need to collect any type of information from your users but don’t want to go super in-depth in email and SMS marketing apps, POWR’s got you covered. You can collect emails, phone numbers, addresses, urls, file uploads, text inputs, multiple choice selections, and more. Add in the ability to utilize conditional logic, and your forms will be showing the customer exactly what they need to see and respond in a way that is relevant to them.
Yet, the one that truly makes this app stand out is the option to have users select from multiple choice image swatches.
Not many other apps currently have the ability to let users select from multiple image swatches and display it nicely. And with all the customization options available, you can make it match your brand's identity and aesthetic perfectly. Custom design orders have never been easier.
With the only downside of it taking a few seconds to load completely, collecting customer feedback, custom jewelry design requests, and subscribing customers to mailing lists has never been easier.
5. Yotpo Product & Photo Reviews
ITJ’s Rating: ★★★★★
Yotpo helps brands collect and showcase reviews that drive sales.
While showcasing your reputation and credibility is always important, it becomes even more so when selling jewelry through online marketplaces.
While your brand’s built up name and reputation do carry over and help your credibility, showcasing reviews you have received on your products is a fantastic way to show potential customers just how great your products are, especially since the validation would be coming from previous customers, and not just yourself.
Yotpo has various ways to showcase your customer reviews. You can have the average of your individual product reviews as stars shown on product and collection pages, and you can showcase entire reviews on product pages as well. You can also highlight your latest reviews and rating on your homepage, about page, or wherever you feel fits your brand best.
Yet, this app also goes above and beyond just showcasing your reviews on your website.
This app also has functionality for collecting reviews as well as showcasing them!
You can set up automated email & SMS review requests to help collect reviews from customers effortlessly. Increasing your brand’s reputation and credibility has never been easier.
About Us
At ITJ Group, we work with luxury brands to optimize their sales potential.
We offer website revamps or development from scratch to provide customers with sophisticated and beautiful websites that reflect their vision, values, and goals.
Already have a great Shopify store? Schedule a meeting to learn how Shopify apps and integrations can help your bottom line, without compromising your budget.